Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Optimize Google Ads for Lead Quality Automatically

Most advertisers have now closed the loop on lead tracking. A robust solution includes capturing lead form submissions, inbound calls, and chatbox interactions. Importantly, conversions are synced with their respective ad platforms such as Google Ads, MS Ads, and Facebook Ads. Accurate in-platform conversion data, in turn, facilitates campaign optimization and provides feedback for your overall marketing strategy and tactics. But what are we really optimizing for? Optimizing for lead quantity assumes that lead quality is uniform no matter the [...]

By |2022-09-09T12:59:27-05:00July 21st, 2020|Categories: CRO|Comments Off on Optimize Google Ads for Lead Quality Automatically
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Google Discovery Ads How To

Discovery Ads were announced way back in May 2019, and have just been launched for all advertisers. We've been working with Discovery in closed-beta and open-beta for the past 6-months. In this article, I'm going to walk you through how to create and optimize your own Discovery Ads campaign. What are Discovery Ads? To understand Discovery Ads you must first understand Google's display inventory. Google has offered display ads for many years. For the most part, these ran on publisher [...]

By |2022-09-09T12:59:29-05:00June 25th, 2020|Categories: Google Ads|Comments Off on Google Discovery Ads How To
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How to Get the Most From Your PPC Agency

In most cases, a PPC agency will transform your Google, Facebook, Amazon, and other paid channels into a much more profitable venture. However, this isn't always the outcome. If you set up your agency to fail, they are going to fail. Instead, consider following this advice to dramatically increase the odds for success. Assign a Project Leader If your company has several stakeholders, pick somebody to act as the main point of contact. Ideally, this person will be armed with [...]

By |2022-09-09T12:59:31-05:00May 27th, 2020|Categories: PPC|Comments Off on How to Get the Most From Your PPC Agency
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Pay For Conversions Google Display Campaigns

It's no secret Google would like you to spend more money on display ads. To accomplish this, Google now offers a Pay For Conversions (PFC) bidding option for qualified advertisers. This feature has been available for a while, but most advertisers still don't know it exists. Given the state of the world right now, this is the perfect time to run a no-risk Pay For Conversions display campaign. The main qualifications for PFC are to: a) have at least 100 [...]

By |2022-09-09T12:59:33-05:00April 22nd, 2020|Categories: Google Ads|Comments Off on Pay For Conversions Google Display Campaigns
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PPC Marketing & COVID-19

It's a tough time for everyone during COVID-19, and clearly our top priority has to be the preservation of human life. If you're a small business owner/manager, you're probably among the group that's under tremendous pressure. You're not only responsible for your own livelihood, but also to help put food on the table for your employees, sub-contractors, and suppliers. Everything and everybody is, of course, connected. Making the right moves at the right time is paramount. In this article, I'm [...]

By |2022-09-09T12:59:35-05:00March 30th, 2020|Categories: Advertising|Comments Off on PPC Marketing & COVID-19
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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