Facebook's Power5 has been around for almost two years yet very few advertisers follow this model of simplicity. Here at Ten Thousand Foot View, we adopted the model starting in May of 2019 and haven't looked back ever since. While most of the elements are pretty straightforward, there are some nuances you need to understand in order to get the most out of the system. In this article, I'm going to walk you through how we implement each component of [...]
Automated bidding continues to improve at breakneck speed. If you haven't already implemented it you had better do so sooner rather than later. Once you do, you're going to eliminate all that work to manage individual keyword bids and bid adjustments for devices, locations, ad schedules, audiences, demographics, and more. Besides watching Seinfeld's 'The Opposite' episode for the 72nd time, you should spend some of that free time on creative strategy and ad optimization. Okay, let's get real, you should [...]
Have you spent any time to think about what your agency is doing with your intellectual property? Who, exactly, has access to your ads account, website, and customer data? And, what does your agency do to ensure your data is actually being protected from hacking? And, what happens if your agency does something really stupid with your campaign like spend 100x as much as your agreed budget? There are several elements to ensuring you and your invaluable data is protected. [...]
If you're running Google Ads for your SaaS and want to grow, this is the article for you. It doesn't matter whether you're offering demos, free trials, or freemium subscriptions, you need more conversions, period! We've helped dozens of SaaS clients scale their campaigns over the years. In this post, I'm going to pass along our top 5 tactics for driving more Google Ads conversions and growing the channel exponentially. DISCLOSURE: Some of the products mentioned in this post may [...]
It's no secret that Responsive Search Ads have improved over time as Google has added numerous features and upgrades. That said, we still speak with many advertisers that complain about low conversion rates and RSAs stealing impressions from their "better performing" Expanded Text Ads (ETAs). So what's going on exactly? There's still a misunderstanding of the purpose of RSAs. RSAs are intended to capture more ad impressions and improve the relevance between fringe search queries and creative copy. To put [...]