I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part I of the session where we discussed Google Ads Smart Bidding. Here's a direct link to watch Part II, on Apple's upcoming privacy changes.  Full Transcript Dean Hua: [...]

There is mounting evidence that Google will be sunsetting keyword targeting in the foreseeable future. Do I think that'll happen within the next year, certainly not. Do I think in 3-years from now we won't be targeting keywords at all, you betcha. In this article, I'll explore the motivations for this fundamental change and the evidence that this is going to happen. Note: This article was updated on April 12th, 2022 Why Does Google Want To Get Rid of Keywords? [...]