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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Google Import for Microsoft Ads Done Right

It's a quick and easy matter to import Google Ads campaigns into Microsoft Ads. But if that's all you're doing you're only halfway there. There are a number of important steps you must take after using Google import for Microsoft Ads to ensure great performance. In this article, I'm going to walk you through the entire import process, what to do, and what to look out for. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links [...]

By |2023-02-23T07:26:23-05:00August 16th, 2021|Categories: Bing Ads|Comments Off on Google Import for Microsoft Ads Done Right
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How to Fix Google Ads Disapprovals

Last year around this time Google made it a little bit easier to troubleshoot and resolve ad disapprovals. The new policy manager and appeal system are in place to assist advertisers to keep track of disapproved ads and their current status. By the same token, this system has become practically necessary as Google now generates a lot more false-positive disapprovals via their automated review system. In this article, I'm going to discuss common types of Google Ads disapprovals, how to [...]

By |2022-09-09T07:43:53-05:00July 19th, 2021|Categories: Google Ads|Comments Off on How to Fix Google Ads Disapprovals
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How to Implement Image Extensions

Both Google and Microsoft have flip-flopped on image extensions over the years. A couple of years ago Microsoft re-enabled the feature and now it's Google's turn with image extensions. What are Image Extensions? Image extensions display relevant images in your search ads. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on computers. Microsoft Ads, on the other hand, is running image extensions on all devices. As with other ad extensions, you [...]

By |2022-09-09T07:43:54-05:00June 17th, 2021|Categories: Bing Ads, Google Ads|Comments Off on How to Implement Image Extensions
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Social Media Ads are Dead, What Now?

To say that the title of this post is an over-dramatization would be a fair assessment. But due to a confluence of industry changes, social media ads performance may be dropping like a rock. Apple's big privacy update (IFDA) has rolled out and so far only about 4% of US iOS users have opted in for tracking Third-party tracking cookies are on their way out by the end of 2022 Ongoing privacy concerns are driving social media giants to scale [...]

By |2022-09-09T07:43:55-05:00May 19th, 2021|Categories: Social, PPC|Comments Off on Social Media Ads are Dead, What Now?
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Should You Run LinkedIn Ads in 2021?

LinkedIn Ads launched its self-serve ad platform back in 2013, yes it has been 8-years! Starting with "sponsored updates" LinkedIn has gradually added many more ad types and other features over the years. Indeed, LinkedIn now offers the core ad platform features that make it viable for many advertisers. At my agency, we run campaigns for a handful of clients. Compared to Google & Facebook, LinkedIn is still fairly expensive for lead generation purposes. But where it shines is for [...]

By |2022-09-09T07:43:57-05:00April 20th, 2021|Categories: LinkedIn Ads|Comments Off on Should You Run LinkedIn Ads in 2021?
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