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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Talking Online Marketing With Tyler From “The DL”

I recently sat down with Tyler Roberson from Diesel Laptops (brilliant longtime client) to discuss online marketing for their "The DL" podcast. The original post with podcast summary is available on the Diesel Laptops blog. Full Transcript Tyler Roberson: Welcome to the DL, the podcast show that talks about everything to do with truck repair and diagnostics for the heavy truck and construction industry. I am your host, Tyler Robertson the CEO and founder of Diesel Laptops. Welcome to the [...]

By |2022-09-09T12:59:36-05:00March 10th, 2020|Categories: Advertising|Comments Off on Talking Online Marketing With Tyler From “The DL”
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Why We Switched from Yoast to Rank Math

As an SEO agency, we've been using Yoast for several years for our WordPress clients. With a wide range of free features and a paid upgrade for additional functionality, it has been our swiss-army knife for WP websites. However, there is a new tool that offers more functionality for free. Note they do have paid versions, but most sites don't really need that advanced functionality. Enter Rank Math. Note: This article was updated on August 19th, 2021.DISCLOSURE: Some of the [...]

By |2022-09-09T12:59:38-05:00February 7th, 2020|Categories: SEO, Tools|13 Comments
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Top 10 New PPC Features Of 2019

We've come to the end of another year. It's time to look back at what new PPC features and innovations were the most important for small business advertisers in 2019. The "features" are not ranked and are in no particular order. 1. Pay-Per-Conversion Display Campaigns - Google Ads Most small business advertisers struggle mightily to make Google Display Network (GDN) ads convert. Sure they're brilliant for remarketing or branding; when you actually have a branding budget. But what about generating [...]

By |2022-09-09T12:59:40-05:00January 10th, 2020|Categories: PPC|Comments Off on Top 10 New PPC Features Of 2019
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How to Optimize Google Merchant Center

You've got your feed into Google Merchant Center, have all your products approved and are running a profitable shopping campaign. Life is good. But whether you're running Smart Shopping, standard campaigns with ROAS bidding, or a series of level-of-intent campaigns with manual bids, you could always be doing better. In this article, I'm going to show you how to supercharge Google Merchant Center to improve performance and simplify management. Optimize Your Product Titles You don't need third party feed management [...]

By |2022-09-09T12:59:42-05:00December 6th, 2019|Categories: Google Ads|Comments Off on How to Optimize Google Merchant Center
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5 Advanced Google Shopping Strategies

When your Google Shopping campaign isn't cutting the mustard it's time to try something new. If you've tried Smart Shopping or ROAS bidding and you just can't make the numbers work, this post is for you. Or if you still simply don't trust Google's automating bidding, this post is for you. If you're just getting starting with shopping ads, this post probably isn't for you, at least not yet. Today I'm going to go over 5 popular advanced shopping strategies [...]

By |2022-09-09T12:59:44-05:00November 11th, 2019|Categories: Google Ads|Comments Off on 5 Advanced Google Shopping Strategies
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Shopping Campaigns

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